HR is a growth function hiding in plain sight.
Hiring speed, quality of hire, retention, ramp time, leadership quality, and high-performer density all hit the bottom line.
01Media
Not media. Market evidence.
Talks, interviews, and rooms where the same question keeps showing up: how do HR teams turn AI from noise into business impact?
Most AI content is theatre. Tool lists. Prompt tricks. Science projects. The useful conversation is different: where does AI change the work, the operating model, and the commercial visibility of HR?
First
AI Operations function in European recruitment
90 → 300
Annual hires scaled at Loop Earplugs
6 / 10
Most-used CustomGPTs built at Loop
02Topics
What people ask me to explain.
Five positions that keep getting tested in rooms full of HR, People, and recruitment leaders.
AI projects fail when they start with tools.
The work comes first. The workflow comes second. The tool comes last.
Version one does not matter. Version twenty does.
The teams that win are not waiting to feel ready. They are building the muscle.
The workshop is not the proof.
The proof is whether the system keeps running after the room empties.
Recruiting will not disappear. Bad recruiting work will.
AI removes the parts recruiters should never have been spending their judgment on.
03Archive
The public trail.
Interviews, talks, panels, and rooms where the same idea keeps getting tested: HR should not just use AI. HR should become a function that can build with it.
Featured
TA Convo #10: Rethinking Recruitment in the Age of AI
A conversation on recruitment, AI, and the shift from task execution to business advice.
What it proves: AI changes the work recruiters should own, not just the tools they use.
Interviews & writing
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Communities & events
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